What's unique about the Middle East when it comes to building your Facebook strategy? Even if you're a local company, you might not want to follow global best practice but rather take into account unique aspects of the regional market.

The Online Project has completed a study examining what's unique about the local market, looking into elements like average number of friends per user, relationship status, which genders dominate the userbase, and how many are using English. In places with lower user-to-friend ratios, you may want to use more Facebook advertising, TOP suggests.

Check out TOP's infographic and download the pdf here to learn more.