Emad Ayyash, co-founder of “What is Next?”, speaks about the platform he created to help businesses build their own online applications with no coding. “A user with good business development skills can easily use our product to build his/her application. An accountant, for example, can develop an accounting app without coding anything.”

Emad emphasizes that the biggest problems facing "What is Next?" are marketing and funding. He says: “We face a problem of trust, to make users trust a machine to write their codes. As well [we face] the problem of funds, as the investors like the idea but don’t take risk yet”.