Not another cupcake shop: Bahrain's women entrepreneurs debate what local startups need
If there’s one place in the Arab world one can go to understand the
complex relationship between women, government, and
entrepreneurship in the Gulf right now, it’s Bahrain.
“Women run this country,” Hasan Haider of angel investor network
Tenmou told me when I was last
there for our Mix n’ Mentor Manama event
this May. As he asserted his own support for women and women-led
businesses, Haider pointed to part of what sets the smallest Gulf
country apart from the rest: women are visibly prominent as
business leaders and entrepreneurs.
The reality is, of course, never simple. But nowhere were the
issue's complexities more on display than at the 2nd
Annual Leading Women in Business Forum this Monday in Manama.
As five of Bahrain’s prominent entrepreneurs and startup supporters
took the mini-stage, women in the crowd challenged, chided, and
cheered them. Bahraini women may seem warm, but they're a tough
crowd.
"Too many abayas, salons, and cupcake shops"
Too often in this region, women’s events can turn into droning,
cushy, cheerleading events that overemphasize the need for women to
join the workforce and underexplore the actual challenges they face
when starting businesses.
This panel, held in the elegant back room at the Capital Club, with stunning
views of the Manama harbor, was anything but sleepy. When moderator
Eman Bu Rashid, the CEO of Keynote Consultants, offered up dainty
questions about the nature of investment to Hala Suleiman, Tamkeen’s Head of Marketing, women in
the crowd managed to both cheer and groan simultaneously about the
government organization.
People are saying that Tamkeen offers handouts to too many
businesses, many of which close down a year later, one man
lamented. His comment, “there are too many salons and too many
abaya shops,” gained a loud round of applause from the crowd. "And
cupcake shops!" a woman added.
Where another government entity could have been dismissive, Suleiman embraced the comments. Tamkeen, which offers investment and soft skill training to Bahraini-led startups, has served 98,000 Bahrainis with over 100 programs, she said. But it’s dedicated to monitoring progress, iterating its programs, and improving product-market fit, she assured the crowd. In other words (mine, not hers), it's not looking to create a lazy, government-dependent ecosystem.
It’s also easy to criticize the one government entity in the
room. Yet Tamkeen’s impact is evident: 55% of its trainees are
women, many small startups - including women-led
art space and design collective +973 - would not have
launched without its support. None of the critics in the room
suggested that it curtail its goal to reach 150,000 enterprises;
what they were actually calling for was simply more innovation and
more rigor.
Evolving Bahraini culture
The three entrepreneurs who followed Suleiman were hardly the
founders of yet another salon.
Founder Narees Qamber consistently receives accolades for her
popular baked goods at Jena Bakery (“I love that place,” Wamda
contributor Leena Al Olaimy sighed) and the old-world setting she’s
designed at Saffron Café, which sits above an old date processing
factory in Al Muharraq souq downtown (one reviewer
called it the “best local breakfast in Bahrain”).
A partnership with the Ministry of Culture has helped Qamber expand
quickly, opening three more outlets this year. Although
well-supported by her family, husband, and government, launching
the company hasn't been a bed of roses. “When you become an
entrepreneur, you grow an eye in the back of your head,” she joked
about her round-the-clock approach.
Where Qamber was bubbly and effusive, a sterner Bayan Al Barak
Kanoo, the Iraqi founder of art space Al Riwaq, urged Bahrainis to
break out of their shells. “Coming from Iraq made me want to push
the boundaries and try something new,” she explained. “Bahrainis
are very kind and very warm, but they never express themselves. I
thought that the [best] way to express [yourself would be] through
art.” Kanoo has become known for hosting edgy gallery shows
that can’t help but offer political commentary.
Reem BuQais, all of 24 years old, seemed a good role model for the
youngest generation of potential entrepreneurs. having studied at
the Fashion Institute of Technology in New York and then returned
to Bahrain to win a local competition and launch her career as
a fashion designer, BuQais, who's half-Bahraini, half-Latin seemed
to represent a demographic on the rise: women who have spent time
abroad and returned to build in Bahrain.
When asked for advice by a aspiring Indian-Bahraini designer even
younger than herself, BuQais urged young entrepreneurs to invest in
their education, instead of simply thinking they have innate
talent.
Doris Martin, a half-Bahraini, half African-American force to be reckoned with, as the Assistant HR Director at Ernst & Young MENA, rounded out the discussion. To succeed, she said, “we must have the three D’s: discipline, desire, and dedication.”
What does it really mean to have a
mentor?
After moderator Bu Rashid tossed out a few softball questions about
support and mentorship, most women on the panel agreed (as is
standard at these events) that yes, every young entrepreneur should
find and cultivate a mentor.
But what does that really mean, in practice?
And what, asked Shahnaz Pakravan, the Capital Club’s General
Manager, emcee, and force behind the event, are women doing to
support each other, instead of simply looking to find a mentor?
We tag-teamed as we asked the panelists to clarify: what do women
really need when it comes to mentorship? What role does
peer-to-peer mentorship play? Often at Wamda’s Mix n’ Mentor
events, the connections between entrepreneurs are just as important
as the advice handed down from mentors.
The panelists didn’t have ready answers, but Qamber urged the
creation of a local think tank that would help any entrepreneurs
who want to start a business. Kanoo and BuQais echoed the idea that
more education is needed, especially in creative sectors.
Ultimately, the crowd concluded, what the Bahraini ecosystem needs
is more honest discussions like that panel, more gatherings of
Manama’s business minds to criticize, question, and urge its women
founders along.
One blonde crowdmember's cheeky aside spoke to the undercurrents in
Bahrain. “Is it really entrepreneurship if you have so much
support?” she whispered to me (no woman's event is complete without
a bit of cattiness). Yes, actually, it is entrepreneurship; scaling
and finding loyal customers are still difficult with capital. But
it's this kind of open dialogue on the state of women's
entrepreneurship that make the Bahraini ecosystem one to
watch.