i360 offers mentorship for pay at new coworking space The Cribb
In the past year, Dubai has seen several
coworking spaces open to enable entrepreneurs, freelancers and
traveling professionals to work together in professional and
stimulating spaces. While MAKE Business Hub has launched a new
model, Innovation 360, the group behind the Turn8
and i360 accelerators, is opening a new coworking space, the Cribb.
One thing i360 isn't shy about is using the word "innovation;" it's
advertising The Cribb as the "newest and most
innovative" co-working and entrepreneurship ecosystem space in
Dubai. Here's a look at what's on offer.
Located, as one person described it, a bit out of the way in Al
Quoz Industrial Area 1, mostly surrounded by industrial warehouses
and car dealerships and repair shops, The Cribb takes a very
different approach to other coworking spaces in Dubai, like The
Pavilon or
HUB Dubai, as it's only for startups that register for monthly
packages, not for the general public. Most of its current clients
are startups accelerated in the Turn8 and i360 programs.
(Although both The Cribb, i360 and Turn8 are managed by
Innovation 360, Innovation 360's project manager, Asiya
Shakirova, says that they are independent: “they only share one
roof.”)
Startups that are funded by either i360 or Turn8 don't have a pay a
monthly fee; however, those that join from outside can choose
between these options:
- Grab @ The Cribb: startups pay AED 599 (US $163) per month for access to any workstation
- More @ The Cribb: for AED 999 option (US $272), an entrepreneur gets a dedicated workspace desk with team branding and a AED 400 credit at The Cribb Café
- Home @ The Cribb: the most expensive AED 1,999 (US $544) package gives entrepreneurs access to the previous advantages plus a CRM and Accounting SaaS package for one user, and access to the accelerators’ mentorship program.
Entrepreneurs who join the space can take advantage of a large
space with a casual, fun vibe. An 1800 sq. ft. lounge area
offers comfy couches and a games corner, while a 2000 sq. ft.
playroom offers Playstations and projectors boardroom tables, and
of course the requisite beanbag chairs, to relax or have meetings.
A 900 sq.ft. training room, is
available for all of the teams, including outside meetup groups,
which can book the space separately, says founder Kamal
Hassan.
The last option makes the i360 model seem like a for-pay incubator,
as anyone can essentially arrive and pay to receive mentorship from
i360's community of
mentors, each of which give a minimum of two hours of
advice. However, signing up for mentorship
involves commitment on the startup's side; the 13 funded teams
currently receiving mentorship have agreed to
give 0.5%-2.5% in equity to the mentors they deal
with; startups that join the coworking space can decide whether to
offer equity or not based on their agreement with
mentors.
i360 doesn't actually manage the
nature of the mentorship for any of its startups at The Cribb,
Hassan explains; it merely brokers the connection and provides
legal documents. (Whether that means it's less responsible for the
experience is up for debate). Some can negotiate mentorship that's
"completely free," he mentions; "it's all up to them." The fee that
they pay simply grants access to the network.
A look at its model
At capacity, the space can fit 18 funded companies, if those team consist of two cofounders each, and it can take on up to 22 more teams from outside, says Hassan. (Although perhaps it's not a space for companies that are rapidly scaling and hiring).
The Cribb café is run by an entrepreneur who is paid directly by i360, based on the amount that entrepreneurs charge to membership cards (funded startups have carte blanche to buy as much as they like at The Cribb café, although they do only sell sandwiches for the most part).
For now, three independent entrepreneurs are working there, alongside the 14 accelerated teams, and Pixelbug, a marketing technology agency that mentors the accelerated companies.
The space is not designed to be profitable on
its own (even if 44 members are paying around $550 a month each,
that would still only amount to around $24,000 a month in revenue).
Rather, it's seen as part of the i360 accelerator, owned directly
by i360, and funded via the revenues that the company makes from
its accelerators, i360 and Turn8.
Turn8 is, readers will recall, the supply chain
and logistics-funded accelerator backed by DP World, the global
marine terminal giant owned by the government of Dubai. DP World
isn't directly involved in the The Cribb, says Kamal Hassan, but
its funds indirectly support the space through i360.
Upfront, The Cribb doesn't seem designed for entrepreneurs just
looking for a casual workspace. Its fees make it less expensive
than a month at MAKE, where 4 weeks of full (and mostly gourmet)
meals (breakfast, lunch, dinner, coffee, and water included) will
cost AED 3,396 (US $924), yet at The Cribb, entrepreneurs might
have to pay more for food (with AED 400, you can probably get no
more than a sandwich every other day, and the offerings are not, in
our understanding, hot meals), and a budget for transportation (the
Cribb is not accessible by metro). This could easily add up to a
similar price; The Cribb's draw, however, is the fact that it
includes mentorship.
Right now, says Hassan,
entrepreneurs who aren't already funded are finding mentors,
finding developers, and cofounders. "Our ultimate goal is for them
to submit ideas to us to incubate them. The Cribb will facilitate
deal flow. [The Cribb's revenue] is not going to pay all of the
bills;" revenue comes when the incubator exits from funded
companies. But, he hopes, "this will be the place where people want
to come to incubated."
Interested entrepreneurs can also
get ready for more i360; the incubator plans to open three more
spaces in the next year, says Hassan.