Ziwo, a software as a service (SaaS) contact centre has closed its Series A round led by Wamda Capital, with additional participation from DTEC Ventures. The company will use the funds to expand in the Gulf, India, Africa and a few markets in Europe.

Based in the UAE and launched in 2016, Ziwo provides a cloud-based solution for companies to talk to their clients and to leverage customer information through readymade plugins.

“The cost of bad customer experience for companies is staggering, $82 billion per year in the US only. We want to help companies to simply talk to their clients, not only through the telephone but via any channel and to thelp them understand in real-time how they can serve them much better,” said Renaud de Gonfreville, chief executive officer (CEO) at Ziwo. “When Deliveroo wanted to expand its operations in Kuwait, it could do it in just one day…[our] clients can deploy their own contact centre platform and be live in just a few minutes.”

Customer information is often scattered across many systems, but Ziwo provides its clients with one platform to host this data through a unique application program interface (API) architecture.

“Saudi Arabia and the UAE are experiencing growth in the number of new data centres and regional [small to medium-sized enterprises] SMEs are increasingly embracing SaaS. We’re excited to join the ZIWO team on their journey and are condiment their technology will rapidly become the Middle East and North Africa’s premier cross-channel contact centre provider,” said Sarah Abu Risheh, investment principal at Wamda Capital who will join Ziwo’s board of directors.