Curious what went into creating one of the biggest, most unconventional entrepreneurship events the region has seen? 

Abraaj has released a case study on the Celebration of Entrepreneurship 2010, courtesy of Emerald Emerging Markets Case Studies, created by Melodena Balakrishnan, Associate Professor (Marketing) and the MBA Program Director in the Faculty of Business and Management at the University of Wollongong in Dubai, and Ian Michael, Professor of Marketing at Zayed University.

The report details the decisions that went into the venue choice, the program, the launch of Wamda, the Mini Entrepreneur video, the Studio, the communications and branding, and even the outcomes. 

Download the report on the main page of Emerald Insights (it's on the right hand side) to read the details about what went into building the event... and where it's headed. 

http://www.emeraldinsight.com/products/case_studies/index.htm