At Startup Weekend Amman a few weeks ago, young Jordanian Hussein El Natcheh told Wamda about the idea behind his startup, Dalalat.

Dalalat is dedicated to helping Arabic website builders understand trends in Arabic content creation in order to make better decisions to optimize their SEO. Their method is to take a survey of existing sites, assess their keywords, and  publish reports on the data. Initially, Natsheh hopes to have a dedicated team, but eventually he hopes the platform will be crowdsourced.

"The idea is to manage a focused crowd of experts who want to work as freelancers and create insights that help Aarabic portals develop their businesses," says El Natcheh, who worked on the idea with a team of five young inspired participants.