During Startup Weekend Amman, Frida Kiriakos pitched LibroSwap, an online platform designed to encourage reading by allowing users to rent and sell used books at low prices, or exchange them for free.

"We will also be offering school and university books. Our main goal is to build a society of readers by making books more accessible to everyone," says Kiriakos.

LibroSwap will be launched in Jordan in its first stage and aims to expand regionally and internationally soon after that.