Watch Darshan Chandarana, the Director of Oracle in Europe, the Middle East, and Africa, describe cloud computing, how it reduces the cost of web services, and why the region is headed towards adopting it.

Chandarana advises entrepreneurs looking to get into cloud computing to:

1) know your customer

2) know what you're selling

3) know why you're entering the cloud

Watch for an introduction, and go to Oracle's Cloud Computing page to learn more about cloud computing.