At Ebda2, the startup competition organized by Google in Cairo, Yasri al Zahhar from Ana Academy explains how the platform allows anyone with a talent to become an entrepreneur. The goal is to film short videos of experts offering their tips and tricks for being an entrepreneur, and then build these videos into training sessions on the platform.

Al Zahhar shares that writing the business model was one of the hardest part of the process. "Putting your ideas on paper and making sure your message is coming through was one of my biggest challenges," he says.