At the final ceremony of product innovation competition and TV show The Hit, hosted by AUC's Entrepreneur Society and Souq.com in Cairo, Yara Galal, Mostafa Sedky, and Lamis Galal discuss their idea for BobArt, cheekily named for an Arabic pronunciation of "pop art." They describe how they are making art using a grafitti-style rendering of faces and how the competition has affected their views on entrepreneurship.

"If you have a good idea and you chase after it, then you could actually get your idea out there and make it work, if you just have a bit of courage and opportunity," says Yara.