At product innovation competition and TV show The Hit, hosted by AUC's Entrepreneur Society and Souq.com in Cairo, Muhammad Bassyouny, Ali El Azhary, and Kamal El Soueni discuss their winning idea, Tweeshirt, a company that will put tweets on t-shirts. They explain how they decided to come up with the idea, and how their families were initially skeptical, until they saw that it was getting traction in the competition.