During a brief chat with the founders of Simu-World (abbreviation for simulator World) winners of the 10k EGP (1.5k USD) prize at Fekrety, the national business idea competition organized by The American University in Cairo’s School of Business – Entrepreneurship & Innovation Program (EIP), the co-founders explain their product, a fully functioning model of a heart that allows doctors to train and improve their techniques without using live patients. They also mention in the video that their device is better than anything else in the region, and that it has already created a lot of interest from the medical community.