Mohamed Ghoneim and Amat Allah Soliman discuss their project "Theradolls" (therapy through dolls) designing dolls to help children overcome their psychological challenges. The project won a 10,000 EGP (nearly $1,500) from "Fekrety" competition organized by School of Business at the American University in Cairo (AUC) in September 2012.

The two founders explain how the award will be spent, how they thought about the idea of the project, its necessities and current needs.