Can Yahoo! Maktoob's New Football iOS App Compete?
Yahoo! Maktoob
have launched a new iPhone application for football lovers in the
Arab region. The Arabic iOS app, called Maktoob Football Yahoo!, provides users an
easy and entertaining way to follow their favorite team and the
latest sports news around the world.
In a simple interface, the app offers live comprehensive coverage
for regional and international championships, detailed information
about games times and statistics, and a live newsfeed of goals,
mistakes and penalties, all of which can be shared instantly on
Facebook and Twitter.
Many Alternatives
Many companies in the Arab World offer similar applications on
smartphones, targeting the Arab world's avid sports lovers with
information about both local and European teams.
Among the most famous applications that Yahoo! Maktoob will compete
with are Yalla Kora
and FilGoal, which are
also available on iPhone. Yalla Kora was developed by
Link Development and FilGoal by Sarmady.
Maktoob Football Yahoo! will need to differentiate itself from
other competitors with analytical content, which is where quality
differs from one provider to another, and by offering superior
features for sharing via social media.
“When we searched for sports applications targeting our region, we
found a real opportunity in offering an Arabic application to
Football lovers, especially because they are really interested in
this game,” said Adel Shehadeh, Yahoo! Arabic Football Application
Product Manger.
It may have an advantage by already being linked to a content
portal. “The new Yahoo! Maktoob Football application benefits from
Yahoo Maktoob online content in order to provide a service that
highly concentrates on performance, speed and unique user
experience," Shehadeh added. "We plan to continue updating the
application and add new features with time, to enrich the user
experience."
The application can be downloaded from iTunes application store
here. Let us know what you think.