Could Digital Documentation Become a Profitable Business in Egypt?
Over the past two years since Egypt ousted Mubarak, several
initiatives in Egypt have attempted to document the revolution's
history on digital platforms, to facilitate public access to the
available trove of digital documentation.
Reflecting the mediums of modern citizen reporting, these platforms
combine data from mobile phones, tablets, mini-flip cameras, SLR
cameras and computers; tens of thousands of photos, videos and
testimonials of various incidents have also been collected from
Facebook, Twitter, and personal blogs since 2011.
Archiving the Revolution
Before the revolution, the process of digitizing local
media had already begun, most famously with
The Memory of Modern Egypt, a national digital archive launched
by the
Bibliotheca Alexandrina, in partnership with the International School
of Information Science, which is working to scan and digitize
its massive collection of documents, speeches,
photographs, movies, audio, maps, books, essays, news, covers,
currency, medals, stamps and advertisements. The
Egyptian National Library and Archives has also worked to digitize
its manuscripts and documents to provide universal access.
Yet the Egyptian revolution presents a new kind of opportunity for
documenting crowdsourced information, and several initiatives have
cropped up since the revolution to offer different
perspectives.
- One that launched in February 2011, directly after the
revolution, is the American University of Cairo's
“University on Tahrir Square: Documenting the
Egyptian Revolution in the 21st century," through which university
archivists are compiling information from a variety of online
sources.
- Another is “18 Days in Egypt," a group storytelling
platform which launched in January 2012, after the one-year
anniversary of the revolution, to document the 18 Days of the
revolution leading to the overthrow of Mubarak.
- Qomra is another platform, driven by Egyptian youth,
that aims to make political and cultural content from the
revolution widely available with a crowdsourced,
Wikipedia-style approach, in which users submit entries and then
also vet mistakes.
- Lastly, Qamous Althawrah is a printed dictionary of the vocabulary used on the streets during the revolution, indexing sepcific words like, "tha-er" (rebel) and "baltaji" (a word for the thugs hired to beat revolutionaries).
Where is the Business?
A common characteristic of all these initiatives is
that they are non-profit, relying entirely on financial grants.
They beg the question, is it impossible to turn a profit in the
field of digital archiving, or are the owners of these initiatives
not aiming to create a new entrepreneurial sector?
According to Mohammad Abou El Foutouh, the founder of Qomra, the
startup plans to also offer its crowdsourced platform to commercial
entities in sports and industrial fields that do not yet have an
archive, for a fee.
One of the diffculties with this, however, is that with an entirely
crowdsourced model, he can't guarantee the accuracy of the
information. "This is true," he replies, "but we don’t want to
exert censorship and trigger a debate between disagreeing readers;
that’s why we leave the judgment to the audience.”
Khaled Bermawi, an independent journalist and media consultant,
points out that these tech companies own the only platforms that
might be able to monetize this crowdsourced content, through a
paywall or via ads.
"A smart next step would be partnering with telecom companies and
service providers, as content consumption on mobile phones is
accelerating. The growth in this emerging sector might allow
content companies to find a better negotiating position."
Qomra has already developed software that generates a QR code for
each archived page; the team then distributes posters with QR codes
in downtown Cairo to invite the public to contribute to their
archive. They also give training sessions on electronic archiving,
mobile media, social media management and other fields, which could
be monetized.
For now, Abou El Foutouh is continuing to reach out to parties that
can fund the project, which is relatively small scale as it stands;
since it's run by the crowd, it doesn't currently need employees,
he says. Yet if he's successful, and is able to generate momentum
and build a userbase, he may want to take a long-term view and
consider creating revenue; after all, self-sustainability is part
of the ethos of the revolution.