Egypt-based fashion e-commerce platform Brantu has raised a seven-figure Series A round from Sawari Ventures.

Launched by Mohamed Rizk and Fredrik Granström last year, Brantu is an online business-to-consumer (B2C) marketplace selling clothing, bags, accessories and footwear. The startup was founded with the mission of connecting local and global fashion brands to Egyptian consumers. 

In its first year of operations, Brantu managed to acquire over 20,000 customers. The platform currently has an assortment offered exclusively for women sourced from 70 brands. 

"We are changing the Egyptian consumer habit of buying fashion online. Before Brantu fashion, consumers bought through international/cross-border websites, facing the issues of long delivery times and customs or local general merchandise platforms whose assortment and appeal do not cater to fashion consumers. We are providing speedy delivery, trendy products and appealing content to Egypt's mass population, serving millions of fashion shoppers,” said Mohamed Rizk, CEO of Brantu.

With the investment, Brantu will be able to grow its user base, increase its verticals and capture a bigger market share within the growing fashion and lifestyle industry in Egypt.

Wael Amin, Sawari Ventures partner added: “Brantu is easily the best example of the tremendous acceleration in digital adoption that we have witnessed across all sectors during the pandemic. We have full faith in Brantu’s management team’s ability to take the company to market leadership.”