UAE-based fresh food delivery company Fruitful Day, has secured Dh3 million ($817,000) via equity crowdfunding platform, Eureeca.

Started in 2015 by Marie-Christine Luijckx, Yael Mejia, Lyla Rawi and Lindsey Fournie, Fruitful Day is a direct to consumer (B2C) platform offering fresh food and healthy snacks.

"We are extremely proud to welcome such a diverse array of new investors to Fruitful Day. Investors were attracted by the strength of the brand and the resilience of the business to Covid-19 as we were able to significantly grow our home segment and introduce new products to our customers. Despite the obvious headwinds we have been able to maintain our growth story,” said Marie-Christine Luijckx, managing partner at Fruitful Day.

With the recent launch of a line of all-natural vegan Fresh Fruit Pops, Fruitful Day is introducing a healthier alternative to ice cream focused on high-quality fresh fruits and unique flavors. 

"Working with Marie-Christine and the rest of the Fruitful Day team was a real pleasure. It was particularly insightful to be conducting the raise whilst the pandemic started, as we were able to see how quickly the team were able to react and switch their focus from B2B to B2C home deliveries. By delivering record numbers throughout a very difficult period, they showed their mettle and won investor confidence, causing the round to be oversubscribed,” said Siddarth Dalamal, head of investor relations at Eureeca.