Jordan-based agritech startup TWIG, has raised investment from Miqdadi Agricultural Materials Company (AMC).

TWIG works as a mobile-first platform providing gardeners with integrated services and products such as landscaping and garden maintenance, making it easy for them to manage their business and workforce. The startup also offers software solutions for home gardening.

“We are looking forward at TWIG to creating a leading technological service component in the agricultural sector and making a quantum leap at the information and technical levels of operation, qualification, and automation using technologies and modern innovations and also contributing to improving the commercial spread of products and services on the global map, starting from the landscaping sector in Jordan, with the aim of expanding in the region and globally,” said Mohammad Al Homsi, founder and CEO of TWIG.

The agritech startup recently participated in the acceleration programme provided by HASSAD, that is specialised in supporting startups operating in the field of agricultural and food technologies.

With the fresh funds, the startup will be able to implement its growth plans and invest in its technology as well as expand to other markets.

Mohammed Alafranji, programme manager at HASSAD, said: “HASSAD recently started working with six new startup companies to accelerate their businesses within the second cohort of HASSAD’s business acceleration programme and during this current month, HASSAD began working on the third cohort of the acceleration programme, with the hope that this programme will result in qualifying several Jordanian pioneering companies specialised in the agricultural sector to be able to grow and influence the agricultural sector positively.”