Moroco’s SLE3TI raises funding from Cash Plus VC Fund
- Morocco-based SLE3TI has raised fresh funding from the Cash Plus VC Fund, the corporate venture capital arm of financial technology firm, Cash Plus. The amount raised was not disclosed.
- Founded in 2020 by Abderrahim Zizi and Ayoub HARIJ, SLE3TI offers a B2B marketplace, connecting FMCG retailers to more than 10,000 suppliers registered on its platform.
- In 2021, SLE3TI also raised $1.3 million from the investment fund of the Richbond Group.
Source: DAYFREURO
Cash Plus, a leading player in the field of financial services in Morocco, has just announced its investment in the startup SLE3TI through its investment structure Cash Plus VC, dedicated to supporting startups, learns- we.
SLE3TI, a company working in the distribution of everyday consumer products intended for local grocery stores, has now joined the innovative ecosystem of Cash Plus. Founded in 2020 by entrepreneur Ayoub Harij, SLE3TI brings together a solid base of more than 10,000 active grocery stores on its mobile platform, mainly located in Casablanca.
This strategic stake acquisition marks a crucial step for Cash Plus in its objective to expand its presence and diversify its activities in the constantly evolving sector of the distribution of everyday consumer products. SLE3TI has distinguished itself by offering a technological platform facilitating transactions between local grocery stores and suppliers of everyday consumer goods.
Thanks to its interface and functionalities specifically adapted to the needs of the local market, the SLE3TI application has succeeded in streamlining the procurement process, optimizing inventory and strengthening links between key players in the supply chain.
” We are delighted to join the Cash Plus family. Their expertise in financial services and their commitment to innovation are in perfect synergy with our mission to improve the operational efficiency of local grocery stores. Together, we will offer high value-added services, including money transfer and bill payment, to our thousands of daily users. “said Ayoub Harij, founder of the start-up.
