• Saudi Arabia-based e-commerce platform Aya has closed a $1.6 million seed funding round, led by Khwarizmi Ventures, with participation from Raed Ventures, Joa Capital, FENA Holdings, Turki Alrajhi, and a group of angel investors.
• Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya forecasts fashion trends and links local producers with current demand to ensure the manufacturing of only the most popular styles.
• This investment will allow Aya to accelerate product development, expand its market presence, and enhance its platform to provide an unparalleled customer experience.

Press release:

Aya, the emerging Saudi e-commerce platform redefining modest fashion discovery, today announced the successful closing of its Seed funding round, securing 6 million SAR. The round was led by Khwarizmi Ventures, with participation from Raed Ventures, Joa Capital, FENA Holdings, Turki Alrajhi, and a distinguished group of angel investors.

Founded by Saudi entrepreneurs Munira Al Kadi and Abdulrahman Al Ammar, Aya is transforming the modest fashion market by unifying its fragmented landscape into a single, trend-driven discovery platform. By leveraging real-time customer insights, Aya predicts trends and empowers local manufacturers to deliver on-demand fashion, staying steps ahead in a fast-paced industry.

Reflecting on the funding, Munira Al Kadi, co-founder and CEO of Aya, stated, "This investment is more than capital—it’s validation of our bold vision to disrupt a massive, fast-growing traditional market. We’re entirely changing the game, and we’re looking for fearless, entrepreneurial talents to join our mission."

Homam Meaddawi, Partner at Khwarizmi Ventures, added, "We are proud to support talented founders who formerly worked together in e-commerce. Aya aims to disrupt the modest fashion industry, beginning with the multi-billion dollar, fragmented Abaya market." 

With this investment, Aya will accelerate product development, expand its market presence, and enhance its platform to deliver an unparalleled customer experience.