Samer Abdin, co-founder and CEO of Istikana, discusses the idea beyond Istikana, the VOD (Video On Demand) platform dedicated for Arabic content, broadcasting original Arabic plays, series, documentaries, cartoons, etc… For free and on any device.

“We faced two major problems. 1^st, digitizing the content, but now we can digitize almost all types of content. 2^nd, educating clients and advertising agencies about the benefits of in-video advertising”, says Abdin.

Abdin revealed that Istikana signed a contract with ART to use its film library, so that the platform will be adding a new movie every week, for a long time.