13 Quick Stats about Internet Usage in the Middle East [Stats]
During the second day at Arabnet this year, Elie Aoun, the Regional Manager of research firm Ipsos shared a few statistics that revealed the state of internet and mobile penetration in the Middle East and North Africa.
The study covered 6 Arab countries: Saudi Arabia, Egypt, Jordan, the UAE, Lebanon and Kuwait, offering information based on face-to-face interviews with more than 22,000 participants.
One startling fact that the study highlighted was that Egypt has the lowest rates when it comes to internet (26%), smartphone (5%) and electronic game penetration, and the second highest rate in social network penetration (79%) and online auction sites (35%). This data differs from Google's estimate that smartphone penetration reaches 26%, but either way, there's a huge opportunity for growth.
Here are 13 key facts from the study:
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Internet penetration in the Middle East and North Africa is 39%.
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The UAE has the highest internet penetration rate at 75%, followed by Kuwait at 64% and Qatar at 61%. Egypt has the lowest rate in the region at 26%.
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Jordan has the highest rate of daily news penetration across internet users at around 37%.
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Saudi Arabia has the highest rate of online television watching across internet users at 25%.
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Egypt has the lowest rates of radio (3%), TV (6%) and online newspaper (7%) penetration.
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Jordan has the highest penetration of social networks across internet users, at 88%, and Lebanon the lowest at 47%.
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53% of e-commerce spenders in Kuwait and 49% in Lebanon used e-commerce for money transfer, while in the UAE, 54% of e-commerce users bought airline tickets, and Egypt marked an aggressive number of 35% for online auctions, versus the second highest being of 6% in Saudi Arabia.
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Saudi Arabia and the UAE have the highest rates of smartphone penetration at 63% and 61%, respectively, while Egypt has the lowest at 5%.
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Lebanon has the highest rate of mobile app downloads, with 70% of internet users having downloaded at least one app, while 40% of internet users download news and feeds. Egypt and Jordan are tied for the lowest rates of mobile app usage at 49%.
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Unsurprisingly, the highest usage of online streaming services is in the UAE (54%), while the lowest is in Egypt (15%); movies are generally streamed more than any other type of content.
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Music, games and video are the three most downloaded types of online content. In the aggregate, 63% of UAE’s internet users download these three types of content, while only 23% do so in Egypt.
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Jordan has the highest rate of electronic game use across its entire population, at 40%.
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87% of internet users across the Middle East and North Africa access the internet from home.