عربي

Investing in MENA’s emerging market [WamdaTV]

Dana Ballout •

Arabic

Foreigners looking to establish businesses in MENA’s emerging market not only need to cope with local business regulations and challenges, but they also need to learn the nuances of the local culture.

For Will Hutson, CEO and founder of digital media agency LMTD, the opportunities outweigh the challenges. His UAE-based company capitalized on MENA’s high mobile consumption and engagement on social media.

According to a six-nation survey conducted by Northwestern University in Qatar, the Middle East’s internet and smartphone penetration rose across the region between 2013-2016. In the UAE, internet penetration in 2016 stood at 100 percent and mobile penetration at 99 percent.

In this video, Hutson shares his three pieces of advice to others looking to set up shop in the MENA region: humility, invest in talent, and patience.

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(1/1) ErrorException

file_put_contents(): Only 0 of 246 bytes written, possibly out of free disk space
in Filesystem.php (line 122)
at HandleExceptions->handleError(2, 'file_put_contents(): Only 0 of 246 bytes written, possibly out of free disk space', '/var/www/wamda-frontend/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php', 122, array('path' => '/var/www/wamda-frontend/storage/framework/sessions/WoLB3j6zLnQZ1vvS2K2Hw9ZjexjiLGafjd8MunQw', 'contents' => 'a:3:{s:6:"_token";s:40:"27UZ1DChJlqWChrV5hQACm5YoNi1wDCv4dhygHsq";s:9:"_previous";a:1:{s:3:"url";s:88:"http://staging.wamda.com/index.php/en/2016/12/hutson-doing-business-menas-emergin-market";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', 'lock' => true))
at file_put_contents('/var/www/wamda-frontend/storage/framework/sessions/WoLB3j6zLnQZ1vvS2K2Hw9ZjexjiLGafjd8MunQw', 'a:3:{s:6:"_token";s:40:"27UZ1DChJlqWChrV5hQACm5YoNi1wDCv4dhygHsq";s:9:"_previous";a:1:{s:3:"url";s:88:"http://staging.wamda.com/index.php/en/2016/12/hutson-doing-business-menas-emergin-market";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', 2)in Filesystem.php (line 122)
at Filesystem->put('/var/www/wamda-frontend/storage/framework/sessions/WoLB3j6zLnQZ1vvS2K2Hw9ZjexjiLGafjd8MunQw', 'a:3:{s:6:"_token";s:40:"27UZ1DChJlqWChrV5hQACm5YoNi1wDCv4dhygHsq";s:9:"_previous";a:1:{s:3:"url";s:88:"http://staging.wamda.com/index.php/en/2016/12/hutson-doing-business-menas-emergin-market";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', true)in FileSessionHandler.php (line 83)
at FileSessionHandler->write('WoLB3j6zLnQZ1vvS2K2Hw9ZjexjiLGafjd8MunQw', 'a:3:{s:6:"_token";s:40:"27UZ1DChJlqWChrV5hQACm5YoNi1wDCv4dhygHsq";s:9:"_previous";a:1:{s:3:"url";s:88:"http://staging.wamda.com/index.php/en/2016/12/hutson-doing-business-menas-emergin-market";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}')in Store.php (line 128)
at Store->save()in StartSession.php (line 88)
at StartSession->terminate(object(Request), object(Response))in Kernel.php (line 218)
at Kernel->terminateMiddleware(object(Request), object(Response))in Kernel.php (line 189)
at Kernel->terminate(object(Request), object(Response))in index.php (line 58)