• UAE-based proptech Holo has raised an undisclosed pre-Series A funding round, led by DFDF and Oryx Fund, along with Aditum Investment Management Limited.
• Launched in 2020 by Michael Hunter and Arran Summerhill, Holo aims to simplify the process of owning a home by offering digital mortgage services where buyers and homeowners can explore refinancing options.
• Holo intends to use the new capital to strengthen its market position in the UAE, grow its team, and expand its reach across the GCC, with an immediate focus on Saudi Arabia.
• In February 2023, Holo, a Wamda Capital portfolio company, closed a seven-figure Seed round.

Press release:

Holo, the largest direct mortgage platform in the Middle East, announces the completion of an oversubscribed funding round.

With Series A funding on the horizon, the company, having surpassed targets, decided to extend an opportunity to investors to further invest in the business through a pre-Series A round. The oversubscribed funding round was headed by DFDF and Oryx Fund, which reaffirmed their commitment with a third investment with the addition of Aditum Investment Management Limited.

Michael Hunter, CEO & co-founder of Holo, stated, "Our primary objective from the beginning has been to enable the ecosystem and build a robust platform for home buyers—a core value we have consistently upheld. We have always prided ourselves on our capital efficiency and sustainable scaling. With this injection of new funds, we have the opportunity to scale aggressively while staying true to our core values.”

With the injection of capital, Holo is strategically directing its efforts towards enlarging its market presence in the UAE. Furthermore, the funding enables team expansion and the development of key product lines, as well as expanding the company's footprint across the GCC, with an immediate focus on KSA.

Arran Summerhill, COO & co-founder of Holo, added, “As a tech first company, we are doubling down on our multiple platforms - direct to customers, agent apps and internal. These products have been built to allow for regional deployment. Our expansion plan remains focused on the MENA region, where we believe our products can have the greatest impact on the fast growing property markets.”

Holo's funding in January sparks hope for a transformative leap in home buying, driven by automation and AI.

Ali Qaiser, Partner at Hambro Perks Oryx Fund, said: “We are excited to back Holo as they continue to transform the proptech sector in the region. As the Middle East's pioneer digital mortgage platform, we believe the company is very well placed to benefit from the rapid adoption of technology in acquiring real estate in the region. We look forward to continuing our partnership with Holo to help them realize this growth potential as they expand into new markets and enhance their services to make the user experience even more seamless.”