• Oman-based SaaS provider Sampo AI has closed its pre-seed funding round, securing $750,000 co-led by Omantel Innovation Labs and Waad VC, with participation from Hexnture and a group of Saudi angel investors. 
• Founded in July 2024 by Saif Al-Essai and Khalifa Manaa, Sampo AI helps e-commerce businesses optimise their pricing strategies. Its advanced platform analyses user behaviour, purchase patterns, and conducts A/B testing to make smarter, data-driven pricing decisions.
• The investment will fuel Sampo AI’s expansion plans across Saudi Arabia and the UAE.

Press release:

Sampo AI, a trailblazing startup specializing in AI-powered dynamic pricing solutions for e-commerce, has successfully closed its pre-seed funding round, securing $750,000. This milestone marks the largest pre-seed investment ever in Oman, reflecting strong investor confidence in the company’s innovative vision and growth potential.

The funding round was co-led by Omantel Innovation Labs and Waad VC, with participation from Hexnture and a group of prominent Saudi angel investors. The investment will fuel Sampo AI’s expansion plans across Saudi Arabia and the UAE, two key markets poised for technological transformation in e-commerce.

Revolutionizing e-commerce with AI

Founded in July 2024, Sampo AI leverages cutting-edge artificial intelligence to help e-commerce businesses optimise their pricing strategies. Its advanced platform analyses user behaviour, purchase patterns, and conducts A/B testing to make smarter, data-driven pricing decisions.

A key differentiator for Sampo AI is its proprietary database of over 10 million regional products, offering precise market insights to help businesses stay ahead in an ever-evolving e-commerce landscape.

Driving Growth and Innovation

The newly acquired funding will enable Sampo AI to:

• Expand into Saudi Arabia and the UAE to serve growing e-commerce markets.
• Enhance its AI-driven tools to tackle unique regional challenges, maximizing profitability and growth for its clients.

“We are incredibly proud to position Oman as a hub for innovation in the Middle East,” said Saif Al-Essai, Co-Founder and CEO of Sampo AI. “This funding validates our mission and empowers us to redefine how e-commerce businesses approach pricing strategies. With the backing of Omantel, Waad VC, Hexnture, and visionary angel investors, we are ready to make a lasting impact in the region’s e-commerce ecosystem.”

Official launch and exclusive offer

Sampo AI has also announced the official launch of its platform, providing e-commerce businesses seamless access to advanced pricing solutions. To encourage adoption, the company offers a 14-day free trial and a Golden Guarantee, ensuring a full refund if clients are not satisfied within 30 days after the trial.