Tabby, a platform leveraging proprietary technology to improve current inefficiencies in the Middle East and North Africa (Mena) payment landscape. The platform offers consumers the option to ‘buy now and pay later’ or to pay in multiple installments for goods bought online. Tabby allows customers to complete their purchase without the need to enter their credit or debit card details and thus aims to become a serious alternative to cash-on-delivery (COD) or cash payments altogether.