AskNative Looks to Boost Tourism in Egypt with Local Know-How
Who’s the best person to ask for advice about a destination? A native local resident, of course. This straightforward concept is the basis of AskNative, a New Cairo based start-up that recently launched its web and iOS app.
AskNative was founded by Abd El-Menem (Menem) Ragab and Seif
Salaam and is a graduate of the Cairo accelerator Flat6Labs. Although they graduated awhile
back, the team had to overcome some challenges to get the product
released.
Ragab is refreshingly forthright about the main reasons for
the delays, two of which were team-related. "We've pivoted on the
application more than three times since graduating, and we had
backend issues that made us pivot on the backend as well so we’ve
completely re-written the platform from scratch.”
One challenge was a direct result of the political situation in
Egypt, Ragab explains. “We don't have a landline internet
connection anymore, so it takes lots of time to load things or even
surf the internet as we are now using 3G modems because the land
lines were stolen by thugs!”
The team also had problems negotiating Twitter’s authentication
APIs and more so with Apple’s notoriously strict application
approval procedure. “We submitted on October 2nd and were
rejected," Ragab reveals. "We had to build some updates before we
were accepted on November 20th."
But perseverance is a trait any startup has to have, and the
team have risen above the challenges to deliver a well polished
product that offers effective crowdsourced intelligence.
The whole app is disarmingly simple, in fact. After creating an
account, you add your interests, and then you can post questions
about destinations or choose to answer other people’s questions.
Your inbox also automatically receives questions about destinations
near your native location and in line with your interests. Standard
functionality like filtering by country or category is present, and
you can even browse questions and answers without logging in.
There’s a leaderboard of the most helpful users and a traveller
mode that reduces data usage for when you’re roaming
mobile.
One cool future that might support other startups is a tourist
guide user option, so vetted professionals can source customers
using the system. The Android version is also close to
completion.
Business-wise, Ragab see four main revenue streams: targeted in-app ads, newsletter digest ads, tourist guide registrations, and premium app subscriptions. But for now, building a userbase is the team's main focus. “Everyone loves the idea; we just need a critical mass of users to show the real power of the system,” he explains. In the first 10 day on the app store the app has been downloaded well over 1000 times from all over the globe, with half of the downloads resulting in active users.
If current users are any indication, it’s clear that the app will be used for much more than simple tourist questions, and Ragab is prepared- and happy- to pivot further. "We’ve learnt a lot since app submission and now the app is live, and we’ll continue to learn and adapt to the users’ needs.” As a user, I can’t ask for more.
So if you’re going somewhere new, ask a native for advice (links to the iOS app), it’s as simple as that!