عربي

How Reviews Convince Customers to Buy E-commerce Products [Infographic]

Maya Rahal •

Arabic

How Reviews Convince Customers to Buy E-commerce Products [Infographic]

With Arab users often not trusting online payment, e-commerce platforms in some markets in the Middle East have struggling to move away from cash-on-delivery. 

Yet, according to a new infographic put together by PeopleClaim, site reviews could be key for getting clients to purchase products. The data, drawn from various sources, reveal that 71% of potential clients agree that consumer reviews make them more comfortable that they are buying the right product, and 82% of consumers consider user-generated reviews extremely valuable.

The infographic also reveals that:

  • 63% of consumers are more likely to purchase from a site if it has product ratings and reviews.
  • 70% of users consult reviews or ratings before purchasing.
  • 83.8% of respondents day they would trust a user review over a critic.
  • Customer reviews create a 74% increase in product conversion.
  • 57% of shoppers trust custumor reviews as a research source.

Click here for a bigger version of the infographic.

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file_put_contents(): Only 0 of 261 bytes written, possibly out of free disk space
in Filesystem.php (line 122)
at HandleExceptions->handleError(2, 'file_put_contents(): Only 0 of 261 bytes written, possibly out of free disk space', '/var/www/wamda-frontend/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php', 122, array('path' => '/var/www/wamda-frontend/storage/framework/sessions/M7YoRQeCSX1cTp3JRdhRkb3kuVPyTdT3Kalq3kqS', 'contents' => 'a:3:{s:6:"_token";s:40:"3dMjjBiyqNBazg7GbJi4FJMCMdgIBSxT7vkRn6iv";s:9:"_previous";a:1:{s:3:"url";s:102:"http://staging.wamda.com/2013/04/how-reviews-convince-customers-to-buy-e-commerce-products-infographic";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', 'lock' => true))
at file_put_contents('/var/www/wamda-frontend/storage/framework/sessions/M7YoRQeCSX1cTp3JRdhRkb3kuVPyTdT3Kalq3kqS', 'a:3:{s:6:"_token";s:40:"3dMjjBiyqNBazg7GbJi4FJMCMdgIBSxT7vkRn6iv";s:9:"_previous";a:1:{s:3:"url";s:102:"http://staging.wamda.com/2013/04/how-reviews-convince-customers-to-buy-e-commerce-products-infographic";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', 2)in Filesystem.php (line 122)
at Filesystem->put('/var/www/wamda-frontend/storage/framework/sessions/M7YoRQeCSX1cTp3JRdhRkb3kuVPyTdT3Kalq3kqS', 'a:3:{s:6:"_token";s:40:"3dMjjBiyqNBazg7GbJi4FJMCMdgIBSxT7vkRn6iv";s:9:"_previous";a:1:{s:3:"url";s:102:"http://staging.wamda.com/2013/04/how-reviews-convince-customers-to-buy-e-commerce-products-infographic";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', true)in FileSessionHandler.php (line 83)
at FileSessionHandler->write('M7YoRQeCSX1cTp3JRdhRkb3kuVPyTdT3Kalq3kqS', 'a:3:{s:6:"_token";s:40:"3dMjjBiyqNBazg7GbJi4FJMCMdgIBSxT7vkRn6iv";s:9:"_previous";a:1:{s:3:"url";s:102:"http://staging.wamda.com/2013/04/how-reviews-convince-customers-to-buy-e-commerce-products-infographic";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}')in Store.php (line 128)
at Store->save()in StartSession.php (line 88)
at StartSession->terminate(object(Request), object(Response))in Kernel.php (line 218)
at Kernel->terminateMiddleware(object(Request), object(Response))in Kernel.php (line 189)
at Kernel->terminate(object(Request), object(Response))in index.php (line 58)