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Is ecommerce MENA's biggest digital market? [Infographic]

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Is ecommerce MENA's biggest digital market? [Infographic]

ecommerce Middle East

This is an edited crosspost from LinkedIn

Consumers have become smarter and faster in making buying decisions online, moving from showrooming to 'webrooming': the practice of evaluating a product online before actually placing the order.

The ecommerce market in the Middle East touched $39 billion in 2015 and this year transactions are expected to pass $45 billion. Globally the sector is worth an estimated $1.7 trillion.

So as ecommerce grows, so do the associated business streams such as digital advertising, social media, and payment gateways; as we see below, they are all beginning to boom in the Middle East.

Middle East ecommerce 2016

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file_put_contents(): Only 0 of 249 bytes written, possibly out of free disk space

in Filesystem.php (line 122)
at HandleExceptions->handleError(2, 'file_put_contents(): Only 0 of 249 bytes written, possibly out of free disk space', '/var/www/wamda-frontend/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php', 122, array('path' => '/var/www/wamda-frontend/storage/framework/sessions/pW05GhwGFMIne7YzCjwmQkSurGs8jAtWlS7eh1wP', 'contents' => 'a:3:{s:6:"_token";s:40:"uNsIopgBVnWKlLQOq6XW9qTjfMrbJfLsF4JP72Zv";s:9:"_previous";a:1:{s:3:"url";s:91:"http://staging.wamda.com/index.php/en/2016/02/is-ecommerce-menas-biggest-market-infographic";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', 'lock' => true))
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at FileSessionHandler->write('pW05GhwGFMIne7YzCjwmQkSurGs8jAtWlS7eh1wP', 'a:3:{s:6:"_token";s:40:"uNsIopgBVnWKlLQOq6XW9qTjfMrbJfLsF4JP72Zv";s:9:"_previous";a:1:{s:3:"url";s:91:"http://staging.wamda.com/index.php/en/2016/02/is-ecommerce-menas-biggest-market-infographic";}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}')in Store.php (line 128)
at Store->save()in StartSession.php (line 88)
at StartSession->terminate(object(Request), object(Response))in Kernel.php (line 218)
at Kernel->terminateMiddleware(object(Request), object(Response))in Kernel.php (line 189)
at Kernel->terminate(object(Request), object(Response))in index.php (line 58)