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Insights, reports and interviews from the Mena region
Mena’s e-commerce market is set to reach $22 billion by the end of 2020
Egypt, Saudi Arabia and the UAE account for 80% of the e-commerce market in Mena
Amazon and Noon dominate the sector accounting for more than 50% of market share in Mena
Half of Mena’s youth population is shopping more online after the pandemic
More than half of the regional subscriptions-based businesses are in the UAE
Close to three quarters of these businesses are at the pre-seed to seed stage
Healthcare and Entertainment dominate the upcoming subscriptions businesses
Two thirds of consumers are either subscribed to or are planning to subscribe to Netflix
Close to 50% of startups that responded to the survey reported that they have a cash runway of less than 6 months.
Out of the e-commerce startups, 54.2% have a runway of less than 6 months, a third of logistics startups have between 1 and 2 months of runway left.
Half of the region's startups have also witnessed an impact to their latest funding round.
Only 12% of startups have a runway of more than 12 months.
More than 35% of pre-seed startups are based in the UAE, with 26.5% based in Egypt.
E-commerce and marketplace continue to dominate the new pipeline of startups that are beginning to emerge.
Cheque sizes worth $5000 to $10,000 dominate with founders investing about 46% of total investment
Women account for just a quarter of entrepreneurs in the Middle East and North Africa
The e-groceries market is currently worth $200 million in the GCC and Egypt, accounting for less than 1 per cent of the e-commerce space and so there is room for rapid growth.
While 58 per cent of consumers in the region still prefer to do their weekly shop instore at large supermarkets, a growing number, about 30 per cent, are taking advantage of the benefits of ordering their groceries through a mobile application or website.
The UAE is the country most comfortable with online food delivery, accounting for 4.81 per cent of the grocery market.
Consumers are spending close to $17 billion on food every year in the UAE, a substantial amount for a population that sits below 10 million. Saudi Arabia's 33 million spend $54 billion while Egypt's 98 million-strong population leads the way with $56 billion.
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