U.A.E

Brand Ripplr raises $1 million in Series A

UAE-based influencer and marketing platform Brand Ripplr, has raised $1 million Series A investment from Dubai Angel Investors and other...

Wamda • 08 November, 2020

Digital Marketing Brand Ripplr Dubai Angel Investors

Regional

How Middle East startups can win on social

Lama Abdelbarr leads on digital communications for Middle East & Africa at Talkwalker, a social media analytics platform uses...

Thought Leadership • 11 July, 2019

Social Media Digital Marketing how to

Regional

Ramadan strategies to help you compete with giants

When people have more leisure time away from work it’s not surprising to see their online habits change. So, during the month of...

Berthe El Aya • 30 May, 2017

Insider Ramadan Digital Marketing

U.A.E

GITEX Technology Week 2016

This year's GITEX Technology Week aims to be bigger than ever, bringing designers, developers, entrepreneurs, manufacturers, and...

Wamda • 06 October, 2016

Icities Smart wearables 400 startups

Global

Time is against you: how to improve your product marketing [Webinar]

We kicked off our first ever webinar, yesterday, with mobile user growth as our first subject. Thanks for the great turnout. "I don't...

Stephanie Nour Prince • 03 December, 2015

Mobile growth Academy Growth hacking Digital Marketing

Regional

Programmatic marketing, what is it and why entrepreneurs need it

There is no doubt that marketing and advertising is now an essential part of any entrepreneur's business strategy. Even if the funding a...

Pamela Kesrouani • 02 July, 2015

Artificial intelligence Rocket Fuel EMEA Dominic Trigg

Egypt

Leaving multinationals behind: how Creative Lab Group's Randa Abdou forged her own path

If you live in Egypt, you’re probably familiar with the Rotato potato chips brand and its growth in popularity over the years. Despite its ...

Stephanie Nour Prince • 22 February, 2015

Pepsico women entrepreneurs Egypt

How to run a digital marketing campaign, from Dubai's Digital Labs

Thanks to rapid technological development, digital marketing has become a ubiquitous part of corporate marketing campaigns. Osama Romoh,...

Pamela Kesrouani • 05 August, 2014

Digital Marketing Marketing Digital Lab

Why is Facebook engagement dropping 40% every year?

It’s been a tough year for businesses on Facebook – especially small businesses. Reaching customers has never been more difficult, and the...

Wissam Dandan • 30 June, 2014

Tips Facebook Social Media

4 simple reasons why a young digital agency in Lebanon is turning a steady profit

Sometimes the startups seeing the most steady returns aren’t the ones that are popping up in the news, but just those with a solid model a...

Glen Dalakian II • 24 October, 2013

CER Blog Developers

DGTL#U Beirut 2013

The 2nd edition of DGTL#U is set to take place on November 7th and 8th, 2013 at the Movenpick Hotel – Beirut, under the patronage of L...

Wamda • 25 October, 2013

Social Media Conferences Digital Marketing

Yellow Pages Egypt opens avenue for low-cost, high-quality marketing videos

Many television commercials and videos produced by startups are of low quality due to new entrepreneurs’ often-limited funds, o...

Hanan Solayman • 09 December, 2013

Egypt Digital Marketing

Interact Egypt offers affordable social media marketing courses for entrepreneurs

Egyptian entrepreneurs can finally attend professional training courses on key topics related to the marketing of their own startups at...

Hanan Solayman • 10 October, 2013

Egypt Workshops Digital Media

What is your favorite online advertising method?

Note: This piece has been adapted from its Arabic original.  Sometimes it pays to look beyond the surface of...

Ahmed Gabr • 05 August, 2013

Advertising Social Media Marketing

How the Arab world uses Facebook and Twitter during Ramadan [Infographic]

During Ramadan, netizens tend to spend more time surfing the web, especially on social media channels. Engagement with regional brands in...

Maya Rahal • 11 July, 2013

Digital Advertising Social Networks Social Media

Help us make sense of this Ipsos report on Q1 2013 ad spend in the Arab world

Note: this piece is derived from an original post by Ahmed Gabr but amended with comments by Wamda's Editor below: According to a recent ...

Nina Curley • 11 June, 2013

Video Advertising Advertising Marketing

STC Ventures Invests $3 Million in Jabbar's Ad Network ikoo

Regional advertising network ikoo has secured $3 million in investment from STC Ventures, a venture capital fund backed by Saudi Telecom...

Nina Curley • 07 May, 2013

Jabbar Digital Advertising Digital Marketing

How Gaming Startups Can Measure the Success of a New Release

Game developers across the Arab world are picking up steam, but recent releases by mobile developers in Lebanon, Jordan, and Egypt show...

Glen Dalakian II • 23 April, 2013

Mobile Gaming Marketing Mobile

Mideast Tunes, the Indie MySpace of the Middle East, Announces Partnership with Shazam

In 2010, when MySpace-style music platforms were just launching in the Middle East, opinionated blogger Ahmad Al-Shagra took a stand,...

Nina Curley • 30 January, 2013

Digital Marketing Mobile Music

Video-on-Demand Portal Istikana Announces Deal with Umniah in Jordan

Istikana, one of the region’s major video-on-demand portals, has just announced a partnership with Jordanian telecom company Umniah. Inked t...

Nina Curley • 04 February, 2013

Digital Marketing Mobile Video On Demand

Twitter Finally Expands Ad Products To The Arab World. Is It Preparing for an IPO?

Startups in the Middle East now have a new ad channel on the world’s favorite micro-blogging platform. In an event in Dubai yesterday, T...

Nina Curley • 28 January, 2013

Digital Advertising Digital Marketing Expansion

Entrepreneurs of the Week: Marc Dfouni and Nemr Badin from Eastline Marketing [Wamda TV]

More than 15 years after starting up Eastline Marketing, a digital media agency based in Beirut, today's Entrepreneurs of the Week,...

Maya Rahal • 29 January, 2013

Advertising Digital Advertising Digital Marketing

Weekly Wrap-Up: December 30 - January 03

We've started 2013 with a number of articles plenty of tips and ideas to give you a boost for the new year. We've also opened our platform...

Wamda • 03 January, 2013

Arabic Content Digital Marketing Tips

Wellnesia to Indulge Dubai with New Spa and Beauty Hub

In the Arab world, the web has been buzzing lately with sites offering flash sales, low prices and online booking, often for restaurants,...

Maya Rahal • 09 January, 2013

Digital Marketing Ecosystem Health & Beauty