Wamda

Mobile advertising is on the rise in the Arab world [Report]

Mobile advertising in the Arab world grew 68% last year, offering stronger revenue-generating opportunities for mobile startups in the...

mobile advertising Digital Advertising Advertising

Help us make sense of this Ipsos report on Q1 2013 ad spend in the Arab world

Note: this piece is derived from an original post by Ahmed Gabr but amended with comments by Wamda's Editor below: According to a recent ...

Video Advertising Advertising Marketing

Global

5 tips to boost your click-through rate and earn more from ads

Online advertisers, publishers and marketers need to understand CTR (click-through rate) and how to use it to their advantage to maximize...

Advertising

A Look at Egypt's ICT Sector: Growth, Strategy, and Impact on Startups

Note: this piece has been adapted from the Arabic original. To help the Egyptian economy recover from the revolution, the Egyptian...

Advertising Egypt Mobile

6 Reasons to Use Video Advertising

There's no doubt that video is the space to watch in online content; by 2014, it may account for 90% of content consumed on the internet,...

Video Advertising Advertising Video On Demand

5 Takeaway Questions from Arabnet Beirut 2013

Despite the conflict next door, Arabnet Beirut managed to rally a good crowd this year for new debates on the state of tech...

Online delivery Digital Advertising Advertising

How Hsoub Bootstrapped its Way to Success

It’s not often that an Arab startup goes head-to-head with Google, but Hsoub is trying. In March 2011, Hsoub launched Hsoub Ads, a service t...

Digital Advertising Advertising Egypt

YouTube Enables Monetization for Egypt, the UAE, and Saudi Arabia: What It Means for Entrepreneurs

YouTube has opened its Partner Program in Egypt, the United Arab Emirates, and Saudi Arabia today making it possible for casual users to...

Video Advertising YouTube Digital Advertising

Moroccan Entrepreneur Launches Startup to Quantify Social Influence

“I've always been interested in promoting technology and education in the Arab world,” says Akram Benmbarek, the founder of Social IQ, who ...

Advertising Social Networks Social Media

Yala Music Announces Ad-Based Downloads: Pushing Back Against Anghami

Mobile application Anghami has received a lot of buzz since it launched its music streaming service this November, leaping to the top...

Advertising Mobile Mobile Apps

Entrepreneurs of the Week: Marc Dfouni and Nemr Badin from Eastline Marketing [Wamda TV]

More than 15 years after starting up Eastline Marketing, a digital media agency based in Beirut, today's Entrepreneurs of the Week,...

Advertising Digital Advertising Digital Marketing

PR 101: A Guide for Startups

I am regularly approached by businesses, some on the cusp of existence, others barely launched, and a few even celebrating their ten year...

Advertising Marketing Media

How Much Does a Facebook Fan Cost in the Arab World? [Report]

The Online Project recently released a report answering the question “How much does a Facebook fan cost in the Arab world?” offering bus...

Advertising Facebook Marketing

Entrepreneur of the Week: Mansour Mansour Co-founder of Javna in Jordan [Wamda TV]

Entrepreneur of the week today on Wamda is Mansour Mansour, an Endeavor Jordan entrepreneur, CEO of Javna in Jordan offering mobile media...

Advertising Digital Advertising Digital Media

SocialWire Launches Optimized Ads for Facebook, Announces $2m in Investment

Online advertising has yet to be proven very effective. Yet SocialWire, a company started in Istanbul by a Turkish entrepreneur, is out to...

Digital Advertising Advertising Social Networks

Kuwaiti Startup Yabila! Compiles Local Deals for MENA Consumers

Yabila! is a mobile advertising platform serving as a daily guide for the latest offers, promotions, and new arrivals in MENA...

Advertising Daily Deals Digital Advertising

Online Advertising Solutions: Abedalmohimen Alagha Of Hsoub [Wamda TV]

[Arabic] At ArabNet 2012, Abedalmohimen Alagha, CEO and Co-founder of Hsoub, discusses the internet solutions provided by his company,...

Advertising Arabnet Conferences

Entrepreneur of the Week: Shashi Menon of Nervora [Wamda TV]

This week's entrepreneur of the week is Shashi Menon, founder and CEO of Nervora, a Dubai-based digital content company that helps premium...

Advertising Arabic Content Digital Advertising

The State of the Internet in 2012 [Presentation]

Henry Blodget and Alex Cocotas from Business Insider’s BI Intelligence team have assembled a detailed overview of the U.S. and global digita...

Advertising Digital Advertising Digital Marketing

Going Digital: Offline Businesses Moving Online, Part 2 [Wamda TV]

In Part 2 of our June CoE E-Commerce panel, Going Digital: Offline Businesses Moving Online, moderator Omar Christidis of ArabNet, asks pan...

Advertising COE CoE E-Commerce

Five Tips for Startups: How to Successfully Pitch to Journalists

Nicholas Holmes co-founded startup MediaGraph to help startups pitch to make public relations accessible and affordable to...

Advertising Digital Media Media

The World of E-Commerce, Beyond Physical Goods, Part 5 [Wamda TV]

In the last segment of our CoE E-Commerce panel on The World of E-Commerce, Beyond Physical Goods, the panel fields audience questions. A...

Advertising COE CoE E-Commerce

The World of E-Commerce, Beyond Physical Goods, Part 4 [Wamda TV]

In Part 4 of our CoE E-Commerce panel on The World of E-Commerce, Beyond Physical Goods, moderator Abed Agha, Founder and CEO of Vinelab, in...

Advertising COE CoE E-Commerce

Webit Congress 2012, An EMEA Emerging Digital Markets Event

Webit Congress is an international event for the digital, technology, and entrepreneurial ecosystem with special focus on European,...

Advertising Advice Conferences

Thought Leadership

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